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They also took advantage of the growing E-commerce presence by partnering with them. Every city was bombarded with hoardings of green and blue completing the Chinese invasion. By 2018 Chinese smartphones controlled 67% of Indian smartphones. Micromax's share further fell from 9% to 3.4%. 3. Demonetization.
Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Gurugram. It was established in March 2000 as an IT software company operating in the embedded devices domain.It entered the mobile handset business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in …